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Let’s talk about belonging, prejudice, equality and identity

Many people take for granted the experience of unquestioned belonging. But what about minority groups of all kinds, or people who simply see the world differently, act or behave differently?

My hope for The Gallery Season 3 is that it will lay bare the qualitative experience of being made to feel ‘on the other side’ of things, of society, of life. And I hope that all of us will be made richer and kinder by that insight.

~ Martin Firrell, Creative Director ~

Watch the highlights

The Season 3 wrap film. Filmed by Ed Spreull, Luca Vannucci, Rob Hill and Redcap Productions. Edited by Patrick Bethel.

What part does place still play in identity?

11 artists explored identity, origin, heritage, belonging and what it means to be ‘from somewhere’.

The exhibition ‘No But Where Are You Really From’ traversed towns and cities, freely available to millions of people across four weeks, from Norwich to Swansea and Blackpool to Dundee.

Season 3’s open call begot roughly 900 thoughtful responses to the theme from artists all over the world.

The Gallery is a new kind of cultural institution, a major gallery without walls, created by Artichoke in collaboration with public artist Martin Firrell. It is the result of a unique partnership with the UK Out-of-Home* including the industry leaders, Clear Channel, JCDecaux and Alight Media.

Our mission is to make art accessible through bold and unafraid exhibitions that appear as part of people’s daily lives.

*The term Out-of-Home refers to any visual advertising media found outside of the home, including on-street billboards, digital screens, bus-shelters and train stations.

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Over 180 million

views

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11 artists

commissioned

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900

open call responses

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Over 1,600

sites across the UK

1 retrospective

exhibition

The Gallery - Retrospective Exhibiton

The outside of The Gallery's retrospective exhibition. The digital screen inside is showing ‘GROSSLY UNDERVALUED DOMESTIC PRODUCT’ (2022) by Bobby Baker.

A total of three international open calls and nine direct commissions – 32 new artworks have been seen well over 201 million times on digital screens and billboards across the UK. 

Hosted at Dray Walk, Truman Brewery the retrospective exhibition presented The Gallery’s evolving collection, looking back at the first two seasons together with new works for Season 3. 

A recapitulation of Seasons 1 and 2 were exhibited from 2-5 September with all 3 seasons on exhibition from 6-9 September, in tandem with the UK-wide exhibiton. 

I can’t count the number of times I’ve been asked where I’m really from, so I know first-hand how relevant this season’s theme still is today.

Bakul Patki, Guest Curator, The Gallery ~

Guest Curator

Amit Sihag

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Azraa Motala

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David Blackmore

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Fiona McBennett

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Ian Wainaina

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Larry Achiampong

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Lori Gordon

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op.x

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Osman Yousefzada

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Reena Kallat

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Yasmin Nicholas

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Our partners and supporters

The Gallery is in partnership with

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Over 284 million

views across all seasons

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Over 5,500

sites across the UK

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55

cities and towns exhibited the artworks

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43

artists taken part in The Gallery

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Nearly 3,500

artists response to global open calls since 2022

30,000

copies of The Guardian supplement

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11

Out-of-Home partners

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More than 1.2 million

people engaged online

The Gallery Season 1

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The Gallery Season 2

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